We’ve rebranded: Roxie is now Pathline. Read more

Built for Team Communication

Pathline combines communication, marketing, and website tools into one streamlined experience so your team can focus less on software and more on converting customers.

Voice + SMS

Business Phone & Messaging

Voice Line

Make and receive calls on your dedicated business line from the Pathline web app or mobile app.

SMS Messaging

Reply to your website's form submissions via SMS, enabling fast follow-ups, real-time conversations, and higher conversion rates.

High-Res Photo Sharing

Customers can securely upload high resolution photos straight into your chat, giving your team the full quality images needed to get the job done faster.

More Voice & Messaging Features

Dial-by-Menu (IVR)

Greet callers with a professional menu and route them to the right team instantly. Built-in prompts help filter out spam bots that can’t navigate menus, keeping your lines clean and focused on real customers.

Call Recording

Automatically record inbound and outbound calls, making it easy to review conversations, ensure accountability, and capture key insights when your team needs them.

Call Forwarding

Seamlessly route incoming calls to the right person or team, ensuring no opportunity is missed and every customer reaches the right place instantly.

Browser & iOS Calling

Make and receive calls directly from your browser or iPhone with the Pathline iOS app, keeping your team connected and responsive from anywhere.

Direct Reach

Email & SMS Marketing

Send Email Newsletters

Create and send professional newsletters that keep your audience informed and engaged. Easily design clean, on-brand emails and deliver them reliably to your customers at scale.

More Marketing Features

SMS Campaigns

Automate or manually send text messages to your customers for events like new orders, updates, reminders, and promotions.

Recipient Interactions

Understand exactly how your audience engages with every email campaign. Track opens, clicks, and activity in real time for individual recipients.

Custom Templates

Create and reuse ready-made messages for emails and texts, so your team can respond faster while staying consistent.

Sending Identities

Sent from your custom branded domain with DKIM and SPF configured to maximize deliverability and ensure your emails land where they should.

Send from multiple emails for different businesses or communication types, keeping your messaging organized, consistent, and on-brand.

Convert

Forms & Websites

Create & Share Forms

Build clean, spam-fighting forms that capture real customer inquiries, not junk. Built from the ground up to combat bot spam, so you don't get lost in the noise.

Websites

Build a site with our integrated editor powered by WordPress and Divi, or connect your existing WordPress websites and manage user permissions within your team. Allowing seamless deployment across your web and marketing team.

More Form & Website Features

Secure Sign On

Access your WordPress site instantly with one click secure sign on. Manage your portfolio of sites from one dashboard and grant internal access with customizable permissions.

Invite Teams

Set clear, manageable permissions for each team member, controlling access to website edits, marketing tools, and key features. All within one unified dashboard that keeps everything streamlined and in one place.

Sync All Your Sites

Sync as many WordPress sites as you need. Access every site and manage user permissions from a single, centralized dashboard.

Divi 5 Support

Easily display and customize your forms directly within WordPress. Our plugin natively supports Divi 5 for seamless integration and full design control.

Connect

Chat Widgets

Instant Lead Capture

Leads are pushed straight to your pocket through our iOS app, so you can respond instantly via voice, SMS, or email, all from your dedicated business line.

Respond by Text

Speed closes deals. Customers request multiple quotes, and being first matters. Reach them instantly via SMS and reply directly from our mobile or web app.

More Form & Website Features

Agent Replies

Pathline makes first contact automatically, then seamlessly hand off to a human. Get push notifications on your mobile phone for urgent leads so you can take action right away.

Smart Open

Simply hyperlink to #pathline and our widget will automatically pop up and highlight the name field. Reducing two clicks for your customer, making it easier than ever to reach you.

Custom Styles

Customize your widget to match your brand.

SMS Opt-in

Capture transactional and promotional SMS opt-ins, separately or together, and stay compliant.

Direct Reach

Pathline Agents

Agent Reply & Handoff

Leaving leads without a response is hurting your business. Pathline analyzes customer intent in real time and automatically makes first contact through SMS. Customizable with your brand’s rules, workflows, and communication style.

Smart Messages

Extract action items, analyze customer sentiment, and uncover overlooked form submissions with clear, actionable insights for your team.

More Agent Features

Human Spam Detection

Pathline sreens form submissions & SMS messages for junk like SEO pitches, link scams, sketchy outreach, and irrelevant ads. Real leads stay in Messages. Spam skips the inbox and lands in Trash.

AI Voice Recording Analysis

Pathline identifies key language, tone, and sentiment, delivering actionable insights after every conversation.

Email Campaign Coach

Pathline analyzes open and click-through rates, then correlates performance with content to identify what’s working and what to improve.